What started with LSU giving No. 5 to DJ Pickett has turned into a much bigger story involving Jayden Daniels, LSU, NIL, and Daniels' representation. SEC PRETTY Joins In this episode of 4th & Geaux, we break down the cease-and-desist, the No. 5 controversy, reports surrounding Daniels' Heisman trophy, Lane Kiffin's role, and the questions surrounding how Daniels' PR team has handled the situation. We also bring in a guest to discuss the business and PR side of the controversy and ask the bigger question: Could this entire situation have been handled differently?